Benefiting Community Food Share

Marketing & Advertising
Management Proposal 2026

Strategic Partnership for Growth & Community Impact

Prepared By
Trevor — Rank Zone LLC
Engagement
March – December 2026
Year
13th Annual Race
Executive Summary
Taking the Trot to the Next Level

A comprehensive marketing engagement covering strategy, website, CRM, social media, email, sponsor fulfillment, creative digital experiences, and analytics — from kickoff through post-event wrap-up.

🌐

New Website

Mobile-first, conversion-optimized WordPress build with sponsor showcases, registration integration, and community impact storytelling.

⚙️

CRM & Automation

GoHighLevel setup for participant tracking, sponsor fulfillment, email/SMS automation, and centralized contact management.

📱

Social & Email

Branded content across Facebook and Instagram, strategic email cadence with increasing frequency as Thanksgiving approaches.

✨

Creative Experiences

Sponsor Impact Wrapped, animated countdown microsite, and interactive post-event photo gallery to maximize engagement.

📊

Analytics & Reporting

Monthly dashboards, sponsor proof-of-performance packets, and a comprehensive post-event recap with 2027 recommendations.

🤝

Sponsor Fulfillment

Deliverables tracking, proof-of-performance packages, and sponsor-specific recaps designed for renewal conversations.

Scope Breakout
Everything Under One Roof

Scroll through each area of the engagement. Depth and frequency scale with each tier.

Scroll horizontally to explore all services
01

Marketing Plan Development

Goals & KPIs, audience segments (runners, families, corporate teams, sponsors), campaign phases, channel strategy, content pillars, and measurement framework.

02

Website Build & Management

A fast, professional website with 7+ key pages. Includes sponsor highlights, modern analytics to track visitors, search engine setup, security protection, and monthly maintenance to keep everything running smoothly.

03

CRM Setup (GoHighLevel)

Contact database, email marketing, segmentation (past-racers, new racers, volunteers, families, sponsors, etc...), sponsor sales pipeline, forms, landing pages, email/text, and more.

04

Social Media Management

Scheduled posts on Facebook & Instagram with branded templates, community management, sponsor fulfillment posts, and Stories/Reels content.

05

Email Marketing

Monthly → bi-weekly → weekly cadence. Template design, copywriting, A/B testing, sponsor placements, list management, and automation sequences.

06

Sponsor Fulfillment

Deliverables tracker, post-event proof-of-performance, screenshots, metrics, and sponsor-specific recaps for renewal conversations.

07

Creative Digital Builds

Sponsor Impact Wrapped, promo countdown microsite, and interactive post-event photo gallery — all browser-based, shareable experiences.

08

Reporting & Analytics

Monthly lightweight dashboards plus comprehensive post-event recap with year-over-year comparisons, insights, and 2027 recommendations.

Campaign Timeline
Four Phases, One Goal

Activity builds from brand foundations to peak conversion around Thanksgiving, with post-event wrap-up through December.

Foundation
Mar — Jun

Focus & Key Activities

Website build & launch CRM setup Social channel activation Brand identity finalization Early-bird messaging Quiz launch Content calendar creation
Growth
Jul — Sep

Focus & Key Activities

Registration push Community engagement Sponsor content begins Leaderboard live Trot Perks rollout Training tips series Promo page development
Conversion
Oct — Nov

Focus & Key Activities

Peak registration drive Countdown content Promo page live SMS campaigns Final sponsor fulfillment Reddit posts Urgency messaging Paid media peak spend
Event & Post
Nov — Dec

Focus & Key Activities

Event-day coverage Photo gallery launch Thank-you campaigns Sponsor Impact Wrapped Proof-of-performance Post-event recap report
Service Tiers & Pricing
Choose Your Level

Three tiers to match your budget and ambition. Toggle between them to compare what's included.

$6,000
$1,500 website build + $500/mo × 9 months
Best for Lean Budgets
Tools and Systems Build
✓
WordPress Website (7 Pages)

Mobile-first, sponsor tiers, GA4, SEO, 3 hrs/mo updates

✓
GoHighLevel CRM — Basic

Pipeline config, contact database, 1 automated sequence

✓
Monthly Reports + Post-Event Recap

Lightweight dashboards, results, recommendations

Race Promotion
✓
Written Marketing Plan

Goals, audience segments, campaign timeline

✓
Social Media — 2 Posts/Week

Facebook & Instagram with branded templates

✓
Email Marketing

Monthly → weekly (Nov). Templates, copy, scheduling

✓
Basic Photo Gallery

Simple gallery with downloads & sponsor branding

Sponsor Stewardship
✓
Sponsor Fulfillment — Basic

Tracking + post-event proof-of-performance

✓
1 Monthly Check-in + Kickoff

30-min meetings, 1 revision round per deliverable

$8,000
$2,000 website build + $667/mo × 9 months
Best for Measurable Growth
Tools and Systems Build
✓
Enhanced Website Design

Custom graphics, sponsor inquiry form, impact storytelling, 5 hrs/mo

✓
GoHighLevel CRM — Expanded

Multi-sequence automation, SMS, volunteer/sponsor forms

✓
2 Monthly Check-ins + Detailed Recap

Expanded dashboards, YoY comparisons, 2 revision rounds

Race Promotion
✓
Everything in Essentials, Plus:

Content calendar mapped to phases & pillars

✓
Social Media — 3 Posts/Week + Stories

Stories/Reels 1/week, sponsor fulfillment posts

✓
Email A/B Testing + Sponsor Placements

Subject line testing, sponsor logo/feature integration

✓
🆕 Promo Countdown Landing Page

Live countdown, participant counter, social proof, registration CTA

✓
Enhanced Photo Gallery

Search/filter, social sharing, sponsor-branded framing

Sponsor Stewardship
✓
Detailed Sponsor Fulfillment

Shared tracker, mid-campaign check, comprehensive proof package

$10,000
$2,500 website build + $833/mo × 9 months (flat rate)
Full-Service, Hands-Off
Tools and Systems Build
✓
Premium Website Design

Custom photography, animated sponsors, segment landing pages, 8 hrs/mo

✓
GoHighLevel CRM — Full Build

Segmented workflows, SMS drips, lead scoring, custom dashboards

✓
Weekly Check-ins (Peak) + Exec Report

Full KPI scorecards, trend analysis, 2027 roadmap

✓
Unlimited Revisions*

Reasonable revisions within defined scope of work

Race Promotion
✓
Everything in Growth, Plus:

Detailed personas, competitive landscape, messaging framework

✓
Social Media — 5 Posts/Week + 2 Stories

Event-day live coverage, full sponsor calendar managed

✓
Segmented Email + Full Automation

Runners vs. families vs. corporate, full sponsor integration

✓
🆕 Full Animated Countdown Microsite

Route map, social feeds, testimonials, photo carousel

✓
Premium Photo Gallery

Sponsor overlays, social sharing, extended hosting to maximize post-race engagement

✓
Paid Media Consultation

Strategic ad recommendations (spend not included)

Sponsor Stewardship
✓
🆕 Sponsor Impact Wrapped

Personalized interactive year-end recap per sponsor

✓
Proactive Sponsor Management

Individual proof packets, renewal-ready fulfillment summaries

Side-by-Side
Tier Comparison
Feature Essentials Growth Turnkey (Recommended)
Total Engagement$6,000$8,000$10,000
Website Build (one-time)$1,500$2,000$2,500
Monthly Retainer$500/mo × 9$667/mo × 9$833/mo × 9
Social Posts/Week23 + Stories5 + 2 Stories/Reels
Email Cadence (peak)Weekly (Nov)Weekly (Nov)Weekly + segmented
CRM AutomationBasic (1 sequence)Multi-sequence + SMSFull build + segmentation
Website Updates/Month3 hours5 hours8 hours
Sponsor Impact Wrapped——Per-sponsor recap
Promo Countdown Page—Landing pageFull microsite
Photo GalleryBasicSearch + sharingPremium + overlays
Engagement Tools—Quiz onlyQuiz + Leaderboard + Perks
Paid Media Consult——Included
Check-in Meetings1/month2/monthWeekly (peak)
Post-Event RecapStandardDetailedExecutive-level
Creative Experiences
The Differentiators

Interactive previews of the unique digital experiences that elevate the Turkey Trot brand beyond standard race marketing.

Sponsor Impact Wrapped
Countdown Experience
Photo Gallery
Engagement Tool
Turkey Trot 2026 — Sponsor Wrapped

Your Impact
with the Trot

0
Impressions
0
Social Reach
0
Email Features
0
Logo Placements
Community Impact Score0%

Each sponsor receives a personalized, animated recap — designed to wow at renewal time.

Louisville Turkey Trot 2026

Thanksgiving Morning Awaits

289Days
07Hours
42Min
15Sec
Join 2,347 runners already registered!
Ownership & Responsibilities
Clear Boundaries

Alignment on who owns what prevents gaps and duplication.

Rank Zone LLC Owns

  • Marketing plan development & execution
  • Website build, hosting coordination, and updates
  • GoHighLevel CRM setup and management
  • Social media content creation & publishing
  • Email/SMS marketing execution & list management
  • Creative builds (Impact Wrapped, promo site, gallery)
  • Sponsor advertising fulfillment & proof-of-performance
  • Analytics setup, tracking, and reporting

Turkey Trot / CFS Owns

  • All sponsor sales, outreach, and closing
  • Sponsor contracts, invoicing, and payment
  • Operational event logistics
  • Final approvals on key messaging
  • Providing sponsor assets (logos, tier details)
  • Event-day photography
  • GHL subscription payment (billed separately)
  • Timely feedback and approvals

Let's Make 2026 the Best One Yet

Ready to take the Louisville Turkey Trot to the next level? Here's how we get started.

01

Review this proposal & select a tier

02

Schedule a follow-up call to align

03

Sign the formal Statement of Work

04

Kick off with asset collection & onboarding

Trevor
Rank Zone LLC
Marketing Consulting & Automation